Morguard, a fully integrated real estate company, recently contacted us to do some architectural photography of a number of their local properties. These properties ranged from industrial to office and retail spaces. Morguard was looking to have beauty shots done of both interiors and exteriors of their properties. Consequently the photographs are for use in their advertising, selling of spaces and leasing of buildings/spaces.
Each property requires a bit of research on our part in order to figure out what the “sweet light” is for each. “Sweet light” refers to the time of day that will show the building or property in the best light, which is usually in the period just before sunset or just after sunrise. As a result we continually check the weather forecast to ensure that the days we were shooting the sky was clear and no rain was forecast. This meant we had some very early mornings to catch the best of the light and the weather, as well as some weekends to be able to get shots with little traffic and parked cars.
Architectural Photography paired with Digital Retouching
As a result of the architectural photography shot list completed the second phase of the job began. Retouching. For the beauty shots, Morguard requires that certain items not be present in the final image. Retouching can be a time consuming process and takes a careful eye. Carefully retouching or removing the items but still retaining the professional quality of the shot. For instance in some photos all the power lines require photo retouching. And in others, power boxes, newspaper boxes and fences need attention. In some shots due to the time of day the street lights were on. This causes a colour cast on the building exterior which needs to retouching. This is a difficult process as windows are reflective which made it a lot more complex! Our experience in retouching issues like these can be see in all of our work.
Light posts, newspaper boxes and a building were some of the things that were retouched in this image.
Balancing the colour of the different light sources was the major thing that needed to be retouched.
Traffic lights, street lights, a person and lights in the windows were requested to be removed by the client.
We are great at what we do. Architectural photography is just one of the areas that we specialize in. Call us today for all your photographic needs! 204-831-8310
- Architectural photography
- Interior photography
- Hotel and Hospitality Photography
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